Giving voice and impact to your story….

I partner with changemakers, leaders, and visionaries to craft and share the stories that inspire action. Through strategic communications, thought leadership, media relations, content creation, and speechwriting, I help ensure your messages reach the audiences who matter most

Storytelling is more than content — it’s a tool for visibility and transformation. The clients I work with have been able to raise their voices, increase their influence, and create a lasting impact. Together, we have influenced government policy, expanded our reach to new audiences, and secured increased funding from donors.

I shape messages that stand out, at the right time, to the right people. My clients, and their stories, have featured on the BBC, Sky News, Forbes, Vogue, The ABC, CNN, Der Spiegel, La Monde, and Bloomberg to name a few. I’ve written speeches that have been delivered at Buckingham Palace, The Vatican, Houses of Parliament, and in presidential palaces around the globe.

Whether you're a leader, an advocate, or a mission-driven organisation, I can help you find the heart of your message — and create the strategy to make it heard.

Let's tell your story

Services

From strategy to speeches, crisis management to conferences, press relations to podcasts, I act on behalf of clients across a range of communications services. I can be alongside you on every step of your communications journey, or simply step in when you need outside perspective and expertise.

Strategic advice and expertise to drive your organisation’s growth and objectives. Fulfilling the traditional Director of Communications role I can make a meaningful difference through:
long-term strategy development // narrative and messaging creation // crisis communications planning // staff development // working with internal and external communications teams and agencies
I work with leaders to build their profile and ensure they can find their voice and a platform to speak out and make a difference. I have worked with clients who regularly speak on the world stage and have become go-to experts in their fields.
writing speeches and op-eds // developing social content and branding // blogs and newsletters // media coverage // media coaching // events
As a former presenter, producer and reporter, I have an innate understanding of the global media landscape and pitch stories that stand out, at the right time, to the right people. My clients have featured on the BBC, SKY News, Vogue, The Guardian, Forbes, Bloomberg, The Daily Telegraph and many other international publications.
impactful traditional and social media campaigns // press relations (reactive and proactive) // media coaching for leaders // crisis mitigation
Being in front of a camera or microphone can be daunting. As a former BBC journalist and presenter I'm perfectly positioned to help you overcome those nerves and find your voice.
I offer bespoke 1:1 or ½ day group sessions tailored to your needs, covering:
preparation and getting comfortable // creating a message // staying on message // answering tough questions // practice and role-play // feedback
A well-told story can change the world. I make sure your words add value and connect with your audience - creating impactful copy no matter which platform I’m writing for.
blogs and newsletters // op-eds and interviews // social media // websites and publications // audio and video // annual reports

Get in touch

About Lucy

Lucy Woolliscroft has written for and advised senior leaders at the highest levels of government and global advocacy.

She began her career at the BBC, reporting for TV, Radio, and Online. She worked across the globe, covering high-profile stories for network news. As a presenter on the BBC World Service and BBC Radio 4, Lucy gained an unparalleled insight into what makes a good story, the skill to turn technical jargon into engaging copy, and a strong network of media contacts.

Working in Whitehall as Head of Editorial and Head Speechwriter for a busy UK government department, Lucy worked closely with Secretaries of State and their junior ministerial teams to communicate government policy and react to national crises.

She then moved to work as Director of Communications for a Nobel Peace Prize winner, where she drove media campaigns, created comms products to influence global policy, and developed messaging to ensure the NGO delivered on its vital mission.

Passionate about the power of storytelling, she now brings that experience to her consulting work. She can help you cut through the noise, connect with the right audiences, and carry your vision into action.