Helping you communicate with clarity and impact

I offer executive speechwriting, media training and storytelling for changemakers, corporate leaders, and organisations who need help connecting with their audience.

Over the past few years, I have worked with Secretaries of State, CEOs and a Nobel Peace Prize Laureate. Together we created speeches and messages that were delivered in parliaments and palaces, global forums and high-profile interviews.

I spent over a decade as an on-air reporter and presenter at the BBC, learning how audiences listen, how to tell a story that captures attention and how to craft the perfect headline.

I understand the pressure of public speaking and the scrutiny of stakeholders. It’s why I can craft messages that aren’t just eloquent, but are strategically sound and emotionally intelligent.

Whether you are working towards a particular event or need broader support in building your narrative voice and thought leadership, I can help you clarify complex ideas and tell your story with impact.

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Services

Whether you’re preparing for a keynote, a launch, a funding announcement or a global forum, I work with you to clarify complex ideas, build a coherent narrative and deliver a speech that sounds unmistakably like you.
Full Speechwriting
For leaders who need a speech built from the ground up. I develop your narrative, structure your message, and write a complete draft that is polished, strategic and ready for delivery.
Speech Tightening & First‑Draft Polishing
If you already have a draft, whether rough notes or a full script, I can refine it. This includes tightening structure, sharpening key lines, strengthening the narrative arc, improving clarity, and ensuring the speech lands with confidence and impact.
It’s ideal for leaders who know what they want to say but need expert editorial discipline to elevate it.
This service includes:
- Leadership narrative development
- Full speech drafting or first‑draft refinement
- Message architecture and quotable lines
- Audience and stakeholder analysis
- Optional delivery coaching
Your narrative is the foundation of all your communication and flows through your interviews, speeches, pitches, panels, stakeholder conversations and internal leadership moments.
I help you articulate who you are as a leader, what you stand for, and why your work matters.
This service is designed for founders, CEOs and changemakers whose work is complex, mission‑driven or undergoing change.
Together, we build a clear, compelling leadership story that supports your strategic goals and gives you a consistent voice across every public moment.
This service includes:
- Deep‑dive briefing and strategic analysis
- Leadership narrative development
- Key messages and proof points
- Storytelling frameworks for speeches and interviews
- Application to upcoming events or announcements
Speaking to a reporter and appearing in front of a camera or microphone can be daunting. As a former BBC journalist and presenter I'm perfectly positioned to help you build confidence, clarity and composure when speaking on behalf of the organisation — whether responding to media enquiries, giving quotes, taking part in interviews, or representing the organisation online.
I offer bespoke 1:1 or ½ day group sessions tailored to your needs, covering:
- The modern media landscape
- Storytelling for leaders
- Core spokesperson skills
  Interview practice and feedback
- Digital and online engagement
For founders, CEOs and senior leaders, communication is a constant responsibility.
A retainer gives you ongoing access to high‑level strategic support, ensuring your speeches, interviews, announcements and leadership messages stay clear, confident and aligned with your goals.
Retainer support typically includes:
- Ongoing message development and refinement
- Speechwriting and narrative support for upcoming events
- Media interview preparation and briefing
- Thought‑leadership guidance and editorial planning
- Review and shaping of public‑facing content
- Strategic counsel on sensitive or high‑stakes communication
This is a focused, high‑impact session for leaders who need rapid clarity before a moment of scrutiny. Whether you’re preparing for a media interview, a keynote, a pitch or a sensitive stakeholder conversation, this session gives you the structure, message discipline and confidence you need - fast.
In 60 or 90 minutes, we refine your narrative, build your key messages, pressure‑test your responses and lock in the lines you need to land. You leave with a clear, strategic message you can deliver immediately.
This service includes:
- Fast, forensic briefing
- Message triage and refinement
- Core narrative and key lines
- Pressure‑testing with challenging questions
- Delivery guidance and final message lock‑in

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About Lucy

Lucy Woolliscroft has written for and advised senior leaders at the highest levels of government and global advocacy.

She began her career at the BBC, reporting for TV, Radio, and Online. She worked across the globe, covering high-profile stories for network news. As a presenter on the BBC World Service and BBC Radio 4, Lucy gained an unparalleled insight into what makes a good story and the skills to turn technical jargon into engaging copy.

Working in Whitehall as Head of Editorial and Head Speechwriter for a busy UK government department, Lucy worked closely with Secretaries of State and their junior ministerial teams to communicate government policy and react to national crises.

She then moved to work as Director of Communications for a Nobel Peace Prize winner, where she drove media campaigns, created comms products to influence global policy, and developed messaging to ensure the NGO delivered on its vital mission.

Passionate about the power of storytelling, she now brings that experience to her consulting work. She can help you cut through the noise, connect with the right audiences, and carry your vision into action.

Lucy supported me and the Executive Committee with speeches and communications during a time of considerable change in the pensions industry.

She was a pleasure to work with and provided a great service, honing messaging for the various audiences, and helping us to make these both professional and engaging”

Nausicaa Delfas, CEO, The Pensions Regulator

In a masterclass for CSW Lucy helped the External Affairs team, which covers policy advocacy and communications, to reframe how we relate to our audiences. Our team learned the importance of storytelling and how it is central not only to the work of the dedicated communications team, but the policy team too. Lucy is an engaging and experienced communicator with a deep understanding of the worlds of policy, politics and the media. I highly recommend her if you or your team are looking to sharpen your messaging and elevate your advocacy. Thank you, Lucy.

Kiri Kankhwende, CSW

Thank you, Lucy, for helping the team navigate the ‘scary’ path of being media-ready. Being expertly guided by you was certainly time well spent - and with a wonderful blend of examples and practice, you helped us filter out the fear and do it anyway. I would thoroughly recommend your media workshops to anyone and everyone. Thank you so much.

Avril Robinson, CEO, My Sister’s House