Helping you communicate with clarity and impact

I offer executive speechwriting and storytelling for changemakers, corporate leaders, and organisations who need help connecting with their audience.

Over the past few years, I have worked with Secretaries of State, CEOs and even a Nobel Peace Prize Laureate. Together we created speeches that were delivered in parliaments and palaces, global forums and high-profile conferences.

I spent over a decade as an on-air reporter and presenter at the BBC, learning how audiences listen, how to tell a story that captures attention and how to craft the perfect headline.

I understand the pressure of public speaking and the scrutiny of stakeholders. It’s why I can craft messages that aren’t just eloquent, but are strategically sound and emotionally intelligent.

Whether you are working towards a particular event or need broader support in building your narrative voice and thought leadership, I can help you clarify complex ideas and tell your story with impact.

Get in touch

Services

Leaders aren’t just speaking to the audience in the room. They are reaching investors, staff, the media, social feeds, critics and even future historians. Every phrase can be scrutinised and any ambiguity can have consequences. I can help craft:
Keynote speeches:
- Messaging consultation (45–60 mins)
- Research and narrative development
- One full draft
- One revision round
- Final polish
  Speech Shaping & Polishing
  For leaders who have a draft but need it sharpened, elevated or made more compelling.
  Includes:
  - Structural improvements
  - Narrative strengthening
  - Tone, clarity and rhythm adjustments
  - One revision round
To create an impact, senior leaders need to build authenticity, trust and visibility. I can help enhance your profile and goals through storytelling.
Working alongside executives I offer:
- Development of a clear leadership narrative that explains who you are, what you believe and what you want to change.
- Op-Ed, blog and newsletter writing to connect directly with your audience.
- Refine your messaging for complex or sensitive issues, ensuring accuracy, empathy and strategic intent.
- Impactful storytelling and clarity for annual reports.
- Prepare panel briefs and talking points so you show up prepared, concise and quotable.
- Turn complex issues into simple, compelling explanations that resonate with non‑experts.
Speaking to a reporter and appearing in front of a camera or microphone can be daunting. As a former BBC journalist and presenter I'm perfectly positioned to help you build confidence, clarity and composure when speaking on behalf of the organisation — whether responding to media enquiries, giving quotes, taking part in interviews, or representing the organisation online.
I offer bespoke 1:1 or ½ day group sessions tailored to your needs, covering:
- The modern media landscape
- Storytelling for leaders
- Core spokesperson skills
  Interview practice and feedback
- Digital and online engagement
For teams and leaders that need a helping hand or outside advice. I offer:
- Workshops to help you redefine your communications strategy
- PR and media engagement, either on specific projects or on a regular retainer

Get in touch

About Lucy

Lucy Woolliscroft has written for and advised senior leaders at the highest levels of government and global advocacy.

She began her career at the BBC, reporting for TV, Radio, and Online. She worked across the globe, covering high-profile stories for network news. As a presenter on the BBC World Service and BBC Radio 4, Lucy gained an unparalleled insight into what makes a good story and the skills to turn technical jargon into engaging copy.

Working in Whitehall as Head of Editorial and Head Speechwriter for a busy UK government department, Lucy worked closely with Secretaries of State and their junior ministerial teams to communicate government policy and react to national crises.

She then moved to work as Director of Communications for a Nobel Peace Prize winner, where she drove media campaigns, created comms products to influence global policy, and developed messaging to ensure the NGO delivered on its vital mission.

Passionate about the power of storytelling, she now brings that experience to her consulting work. She can help you cut through the noise, connect with the right audiences, and carry your vision into action.

Lucy supported me and the Executive Committee with speeches and communications during a time of considerable change in the pensions industry.

She was a pleasure to work with and provided a great service, honing messaging for the various audiences, and helping us to make these both professional and engaging”

Nausicaa Delfas, CEO, The Pensions Regulator

“In a masterclass for CSW Lucy helped the External Affairs team, which covers policy advocacy and communications, to reframe how we relate to our audiences. Our team learned the importance of storytelling and how it is central not only to the work of the dedicated communications team, but the policy team too. Lucy is an engaging and experienced communicator with a deep understanding of the worlds of policy, politics and the media. I highly recommend her if you or your team are looking to sharpen your messaging and elevate your advocacy. Thank you, Lucy.

Kiri Kankhwende, CSW