Helping you communicate with clarity and impact
I offer communications consultancy for changemakers, corporate leaders, and organisations who need help connecting with their audience.
Together, we can build a strong narrative voice, elevate executive profiles through thought leadership, and deliver stories that drive engagement and inspire action.
Whether you need hands-on communications support or an external expert perspective, I can shape strategies, write impactful speeches and articles, and elevate your press relations and media coaching.
Effective storytelling sits at the heart of all successful communication. It doesn’t matter whether you are connecting with your audience via social media, a conference speech, in the press or through a personal blog; I will help you lose the jargon and tell your story with clarity and impact.
My clients, and their stories, have featured on the BBC, Sky News, Forbes, Vogue, The ABC, CNN, Der Spiegel, Le Monde, and Bloomberg, to name a few.
I’ve written speeches for politicians, humanitarians, and CEOs that have been delivered at Buckingham Palace, the Vatican, the Houses of Parliament, and in presidential palaces around the globe.
Together, we have influenced policy-makers, raised public awareness and increased donations for vital projects.
Services
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Strategic advice and expertise to drive your organisation’s growth and objectives. Fulfilling the traditional Director of Communications role I can make a meaningful difference through:
long-term strategy development // narrative and messaging creation // Creating a media plan
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From large conferences to smaller presentations, I can craft speeches that will hold your audience’s attention and convey your message in an engaging and lively way.
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I work with leaders to build their profile and ensure they can find their voice and an appropriate platform.
writing speeches and op-eds // developing social content // blogs and newsletters // media coverage // media coaching // events
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As a former presenter, producer and reporter, I have an innate understanding of the global media landscape and pitch stories that stand out, at the right time, to the right people. My clients have featured on the BBC, SKY News, Vogue, The Guardian, Forbes, Bloomberg, The Daily Telegraph and many other international publications.
impactful traditional and social media campaigns // press relations (reactive and proactive) // media coaching for leaders // crisis management
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Being in front of a camera or microphone can be daunting. As a former BBC journalist and presenter I'm perfectly positioned to help you overcome those nerves and find your voice.
I offer bespoke 1:1 or ½ day group sessions tailored to your needs, covering:
preparation and getting comfortable // creating a message // staying on message // answering tough questions // practice and role-play // feedback
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A well-told story can change the world. I make sure your words add value and connect with your audience - creating impactful copy no matter which platform I’m writing for.
blogs and newsletters // op-eds and interviews // social media // websites and publications // audio and video // annual reports
About Lucy
Lucy Woolliscroft has written for and advised senior leaders at the highest levels of government and global advocacy.
She began her career at the BBC, reporting for TV, Radio, and Online. She worked across the globe, covering high-profile stories for network news. As a presenter on the BBC World Service and BBC Radio 4, Lucy gained an unparalleled insight into what makes a good story and the skills to turn technical jargon into engaging copy.
Working in Whitehall as Head of Editorial and Head Speechwriter for a busy UK government department, Lucy worked closely with Secretaries of State and their junior ministerial teams to communicate government policy and react to national crises.
She then moved to work as Director of Communications for a Nobel Peace Prize winner, where she drove media campaigns, created comms products to influence global policy, and developed messaging to ensure the NGO delivered on its vital mission.
Passionate about the power of storytelling, she now brings that experience to her consulting work. She can help you cut through the noise, connect with the right audiences, and carry your vision into action.
“The best arguments in the world won’t change a person’s mind. The only thing that can do that is a good story. ”